Turn unstructured data into valuable business insight
Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear example of both traditional business applications and newer, more innovative practices.
In Unstructured Data Analytics, I reveal how organizations across a variety of industries can effectively leverage the knowledge buried in the unstructured data to drive business performance and deliver amazing ROI in their daily operational practices.
Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour Houston Rockets DELL ,IBM SAS Institute, this book provide a framework guide for building and implementing successful UDA center of excellence .
You will learn:
How to increase Customer Acquisition and Customer Retention with UDA?
The Power of UDA for Fraud Detection and Prevention
The Power of UDA in Human Capital Management & Human Resource
The Power of UDA in HealthCare and Medical Research
The Power of UDA in National Security
The Power of UDA in Legal Services
The Power of UDA for product development
The Power of UDA in Sports
The future of UDA
WHY UDA Today?
The majority of data that we have today is in format such as text audio video images and photos. New analytics techniques supported by advances in computing power enable us to collect integrate store and analyze this new type of data at an unprecedented speed. Efficiently discovering intelligences from unstructured data is an untapped analytical opportunity and represents the next frontier of data analytics innovation. And this innovation will ultimately help leading organizations to compete and win with analytics.