Win With Advanced Business Analytics : Creating Business Value from your Data (Wiley, 2012)
Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of Data intelligence to Compete and Win in today’s marketplace.
Packed with case studies, this straightforward book focuses on interconnecting multiple types of intelligence.
Such as : predictive analytics, web analytics, social media analytics, customer feedback, HR analytics, competitive intelligence, customer behavior, and industry intelligence into your business practice to Win.
A Must Read Book
In this book JP Isson shared the 7 Pillars of Business Analytics Success and a hands on guide for successful implementation of advanced business analytics across organization of all sizes.
The Book made Amazon best seller information management list after its release and has been translated in Mandarin. It is also used as a reference business analytics book at MBA and executive programs in US, Australia Europe, China and India.
A Top 2 recommended Must Read Book from Brian Pearson : CEO of Loyalty One.