Author, International Speaker, Big Data-Data Science & AI Evangelist and Advisor. Chief Data Science & AI Officer at SITA.AERO .


Jean-Paul Isson's biographyMr. Isson is an internationally acclaimed speaker and a thought-leader in big data and advanced business analytics who specializes in helping organizations create business value from their big or little data. He loves applying data science to address business challenges and was named # 13 among the 180 leading data science, big data and analytics bloggers in the world by Data Science Central.

He authored an best seller book Win With Advanced Business Analytics. He wrote a reference book on people analytics People Analytics in the Era of Big Data (Wiley Apr-2016).

And recently published his third book Unstructured Data Analytics (Wiley May-2018).

He is Chief Data Science and Artificial Intelligence at SITA.AERO, where he head SITA’s Global Center of Excellence in Data Science and AI .Where he will help the company to developand implement intelligent data products intelligent data solutions and APIs for the air transportation industry.

Before joining SITA he was Global Vice President Predictive Analytics & BI at Monster Worldwide, Inc., where he has built his global business intelligence team from the ground up and successfully conceived and implemented global customer scoring/segmentation, predictive modeling and Web mining applications building across North America, Europe and Asia-Pacific. Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, a Canadian Leading Telecommunication company.


Author and international speaker

Mr. Isson frequently keynotes at international executive events in four continents and has over 22 years of experience in advanced business analytics focusing on big data, predictive analytics, customer behavior modeling, market segmentation and sales coverage optimization. He is invited by larger banks and economic organization to share his People Analytics and Big Data Analytics Expertise. And Recently  spoke at OECD New Approaches to Economic Challenges Seminars ront of  Ambassadors from multiple countries members of OECD. He teaches the Executive Certificate in Advanced Business Analytics at Concordia University. And is a guest lecturer in MBA classes and executive programs in US, Canada France and Australia.

He is a contributor to the Journal of American Management Association and has published several articles related to his successful implementation of advanced business analytics solutions in MIT Sloan Management Review, The Wall Street Journal, Forbes Magazine, The Guardian, The Globe & Mail, Financial Post, Staffing Industry Magazine, Australian Magazine Which-50  Challenges Magazine  Liberation Le Monde Economic Le Figaro.In addition, he has appeared in various media outlets including TV to cover Big Data Analytics and Employment Conditions.